Jim Kell, sales manager at Laundry Equipment Services (LES) is featured as a contributing columnist in a recent edition of American Coin-Op as well as the magazine’s Web site.

In his column, “Keep Marketing Simple,” Kell offers owners of vended laundries marketing tips to keep their businesses profitable.

Kell says it’s important to put together a marketing plan for the laundry and research who your customers are.

“Knowing your customers is vital. Eighty-three percent live less than one mile from the nearest laundry. Sixty-four percent visit the laundry once a week. A demographic survey can assist in determining family size,” he writes.

LES is an IPSO distributor located in Berkeley Springs, W. Va.

To read Kell’s column, visit http://www.americancoinop.com/article.cfm?articleID=17703